47. YouTube & Personal Branding | Paul Andre de Vera | Part 1
Description
I interview Paul Andre de Vera, a 20+ year B2B digital marketer renowned for his innovative SEO strategies and live streaming expertise. We cover building a personal brand on YouTube, and he shares his experiences in live streaming and content creation. Additionally, we discuss practical tips for securing sponsorships and leveraging Google entities for better search ranking.
Connect with Dre:
00:00 Introduction and Episode Overview
00:55 Meet Paul Andre de Vera
02:36 Dre's Journey into Digital Marketing
03:10 From Corporate to Entrepreneurship
05:05 The Birth of SEO Video Show
08:22 Live Streaming Challenges and Toastmasters
17:33 Monetizing the YouTube Channel
18:47 Subscriber Milestones and Earnings
19:40 Ad Revenue and Sponsorships
20:24 Live Streaming and Ad Interruptions
21:48 Sponsorship Strategies
23:49 Event Coverage and IRL Streaming
25:39 Monetization Tips and Media Kits
28:28 Sponsorship Management
33:58 Final Thoughts on YouTube and Live Streaming
35:30 Conclusion and Upcoming Content